Jennifer Perri, a.k.a. ” The Smart Money Gal”, is a Holistic Money Coach, Registered Financial Consultant (RFC) and Best-Selling Author with over 15 years of industry experience. Jennifer helps women transition from trauma to triumph and develop a healthy and empowered relationship with money. This will equip them will the confidence and tools necessary to make smart financial decisions for themselves and their families. She has been cited for her knowledge and has appeared on sources such as ABC, NBC, FOX, CBS, The Boston Globe, Newsweek, Fortune and Forbes.

In addition to her hands-on work in the field with clients, she was a contributor to the Amazon bestselling book, “Dare to Succeed” with Jack Canfield, creator of the Chicken Soup for the Soul series. Some of her other works have been featured in Little Pink Book, Wall Street Select, Huffington Post, Newsweek and various other circulations. She hosts a weekly podcast called “The Smart Money Gal” and is a sought after speaker for organizations and community groups of all kinds.

Jennifer is the recipient of several honors, including 2013-2016, 2020 Women’s Choice Award for Financial Advisors; Kentucky Colonel Award for civic leadership from the Commonwealth of Kentucky; 2013 Inductee into the National Academy of Best Selling Authors; 2013 Acquisition International Financial Advisory Firm of the YearUSA; and multi-year award winner in the Best of Atlanta Business Hall of Fame from the city of Atlanta.

Jennifer is a native of the Philadelphia area and currently resides in Georgia with her husband, Carmine. She is the mother of three wonderful sons and is the Gigi of 5 beautiful grandchildren.



The Smart Money Gal – Episode 4

The Smart Money Gal - Set Goals, Not Resolutions To kick off the new year, Jennifer dives into the importance of setting goals, not resolutions. A new year beautifully symbolizes a new chapter opening in the book that is your life. But while so many people like you aspire to achieve ambitious goals, only 12% of you will ever experience the taste of victory. Listen as Jennifer explores the different reasons as to why resolutions fail. By following the rationale on her four reasons, you can begin taking steps to ensure your goals for 2021 are met!


The Smart Money Gal – Episode 3

In this installment of The Smart Money Gal, Jennifer explores The Wonder Woman Effect and how it can limit women from having a clear focus on their finances. In all of our closets, we have a proverbial cape that we tie on and fly out the door every time someone needs us. Regardless of what is going on in our personal lives, we stop what we are doing to provide help to those in need. And while being selfless can be a noble character trait, it can inevitably catch up with us. Tune in and allow The Smart Money Gal to highlight the top four things "Wonder Women" can do to reinforce their own financial empowerment.


The Smart Money Gal – Episode 2

In her second edition of "The Smart Money Gal," Jennifer Perri dives into the complex financial nature that 2020 has thrown our way. In a time with so much uncertainty, it's important, now more than ever, to have a strong relationship with your finances. Take the necessary steps now to ensure financial stability moving into the new year. Jennifer's topics include the importance of access to essential documentation, establishing a personal cash flow plan, making cutbacks where necessary, and establishing financial goals for 2021. Tune in and allow "The Smart Money Gal" to shed some light on productive strategies to get your finances in order for 2021.


The Smart Money Gal – Episode 1

In her inaugural episode, Jennifer Perri provides a 10,000ft view of her life, personal career, and the factors that led her to become "The Smart Money Gal." Jennifer brings over 15 years of industry experience to the podcast, sharing her insights on smart financial decisions that position individuals for successful retirements and fruitful lives. As Founder and CEO of Swan Financial Advisors, Jennifer works with women to help them transition from a place of financial trauma to financial triumph. By equipping these women with the necessary tools to bolster their bank accounts, Jennifer is ultimately empowering people to make smart financial decisions, throughout the remainder of their lives, for both themselves and their families. Tune in and allow Jennifer to debunk some financial myths lead you down the road to financial security.



Set Goals, Not Resolutions in 2021

January 14 2021

By Jennifer Perri If you are like me, you were happy to see 2020 come to a close. As we all welcome 2021 (with open arms), I want to take…
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How to Begin 2021 With a Strong Relationship With Your Money

December 14 2020

  A good relationship with your money is always a good idea. In times of uncertainty, it’s crucial. Whether or not 2020 threw unexpected challenges at you, here are simple…
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